Top Story

e4m_logo.png

Home >> Media - TV >> Article

Pre-release event of 'Bahubali 2 - The Conclusion' boosts ratings of five Telugu channels: BARC@Week 13

11-April-2017
Font Size   16
Share
Pre-release event of 'Bahubali 2 - The Conclusion' boosts ratings of five Telugu channels: BARC@Week 13

Colors’ new comedy show ‘Chhote Miyan Dhaakad’ improved the channel’s ratings on both the timeslots it aired. The GEC’s viewership on March 25 (Saturday) between 6pm and 7pm (when the show was telecast) garnered 2.6 million impressions as against its previous four week average of 2.5 million impressions. But in the night slot between 22.34pm and 23.34pm the channel’s ratings shot up by 77.8 per cent from 2.3 million impressions (four week average) to 4.1 million impressions.

The Hindi GEC overall maintained its second spot for week 13 (March 25–31) but fetched better ratings of 431 million impressions compared to its 421 million impressions it garnered the previous week.



&TV’s new show ‘Kuldeepak’ helped GEC’s ratings shot up by 98 per cent from 0.4 million impressions to 0.9 million impressions on March 27 (Monday) between 7 pm and 7.29 pm. However, the channel held on to its eighth spot for Week 13 with 141 million impressions.

The telecast of the pre-release event of ‘Bahubali 2 – The Conclusion’ improved the ratings of couple of Telugu channels on March 26 (Sunday) from its previous four week average. Movie channel MAAMovies received the maximum ratings between 7.05 pm and 23.09 pm from 0.7 million impressions to 1 million impressions. Meanwhile, TV9 Telugu’s telecast between 4.57pm and 10.23pm helped it garner 0.7 million impressions from 0.1 million impressions. VanithaTV’s ratings shot up to 0.2 million impressions from 0.03 million impressions between 6.33pm and 10.23pm. The telecast of the same event on NTV Telegu helped it fetch 0.1 million impressions from 0.09 million impressions between 5.56pm and 10.26pm. Jai Telangana TV’s ratings also shot up to 0.03 million impressions from 0.005 million impressions between 7.06pm and 10.26pm.

The 4th test match between India and Australia on Star Sports 1&3 (SD+HD) had a decent viewership of 5.8 million impressions on March 25 (Day 1) between 9.30 am and 16.31 pm, 7.4 million impressions on March 26 (Day 2) between 9.30 and 16.40 pm, 7.5 million impressions on March 27 (Day 3) between 9.30 am and 16.49 pm and 10 million impressions on March 28 (Day 4).

The premiere of Hindi-dubbed Kannada movie named ‘Khatarnak Khiladi 3’ on movie channel Rishtey Cineplex between 18.59pm and 21.41pm on March 26 (Sunday) shot the channel’s ratings by 111 per cent to 3.8 million impressions from its previous four week average of 1.8 million impressions. The channel held the third spot for week 13 with 368 million impressions.

Telugu GEC Zee Telugu’s viewership ratings more than doubled from its previous four week average of 4.9 million impressions to 11.8 million impressions on the back of the premiere of Telugu movie ‘Sathamanam Bhavathi’ on March 26 (Sunday) between 6pm and 9.01pm.  The channel took second spot amongst other Telugu entertainment channels with 520 million impressions for Week 13.

The telecast of hit Telugu movie ‘Gentleman’ on Telugu GEC Gemini TV on March 29 (Wednesday) between 2.34pm and 5.26pm more than tripled the channel’s ratings. It garnered 5.6 million impressions as against its four week average of 1.6 million impressions during that time. Gemini TV took the first spot in BARC’s top five Telugu GECs with 638 million impressions.

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands