Prateek Seal, Marketing Head of Life OK has moved to Star Utsav as the Business Head. This is the first time Star Utsav will have a Business Head.
Senior sources have also confirmed that Parinda Singh, AVP – Marketing, Life OK is likely to fill in the Marketing Head’s profile at the channel.
Star Utsav generally broadcasts old shows of Star Plus and is a free-to-air channel. The prime intention behind launching the channel two years ago was to increase the reach of Star Network in small towns and cities.
With the changes, it is likely that the network is planning re-orientation of the channel with original programming. Some experts also say that this could be a new entry in the GEC space.