The Prasar Bharati board has called for immediate steps to recover huge dues from some of the big producers. At a meeting held recently, the board expressed concern at the massive amount yet to be recovered from the production houses and was in the opinion that if necessary, legal action should be initiated against the defaulting producers.
According to sources, Prasar Bharti will not in any way write off the dues. However, the board felt that there was no objection if the producers were keen to return to DD. Producers owe the official broadcaster Rs 144.4 crore.
The board took note of the arrangement that DD was in the process of clinching with WSG Nimbus, the terrestrial rights for all ICC cricket tournaments up to 2007. While Sony has got the satellite rights for major cricket events in the coming years, DD will be able to beam the game into non-cable homes.
The official broadcaster’s terrestrial network gives it access to the majority of the vast rural market which is yet to be dented by cable television.
WSG Nimbus holds the world rights for the ICC cricket tournaments. After its failure to get the telecasting rights for the football World Cup, DD seems to have made an effort to recover some ground by securing the terrestrial rights for ICC Champions Trophy in Sri Lanka in September and next year’s cricket World Cup in South Africa.