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Prasar Bharati to do away with the hike in telecast fee

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Prasar Bharati to do away with the hike in telecast fee

The Prasar Bharati board has decided to remove the hike in telecast fee on serials getting an extension beyond the minimum 26 episodes on DD National. It has also decided that there would be a cap of 52 episodes for weekly serials and 39 weeks for daily soaps.

According to the rate card circulated last year, serials on DD National are subject to a 25 per cent hike on the basic telecast fee after the 26th episode and a further 25 per cent hike after 52 episodes.

According to industry sources, the rationale behind the hikes is that any serial initially needs a few weeks to establish itself, and after 26 episodes it starts recovering the money.

Other issues discussed at the meeting include marketing rights for DD World, issues relating to telecast rights of DD Sports and performance of AIR Resources.


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