Top Story

e4m_logo.png

Home >> Media - TV >> Article

Prasar Bharati readies Rs 4-5 crore media campaign for DTH service

11-November-2004
Font Size   16
Prasar Bharati readies Rs 4-5 crore media campaign for DTH service

Prasar Bharati has prepared a blueprint to launch a special media campaign, coinciding with the formal launch of its DTH service sometime in December. It has already done the soft launch of its free-to-air DTH service with 30 TV channels (including 17 Doordarshan and IGNOU channels) and 10 radio channels but is awaiting confirmation on availability of Prime Minister Manmohan Singh for formally inaugurating the service.

Prasar Bharati has allocated Rs 4-5 crore for the proposed campaign for Doordarshan’s DTH service that includes print, Internet, outdoor and POP. Reliable sources in Prasar Bharati told exchange4media that besides metros, the media campaign will mostly focus on smaller metros and B class cities.

Since Doordarshan’s DTH service is India’s first and only free-to-air direct TV service, the punchline of the campaign will be ‘Direct to Home, Direct to Heart’.

Prasar Bharati, which had earlier this year used outdoor for promotion of its Athens Olympics telecast, Gulzar’s TV series on Premchand classics and AIR on Phone service, will be doing the most extensive outdoor campaign for DTH service through hoardings, bill boards, bus shelters, kiosks, public conveniences and mobile medium like bus panels.

The promotional campaign on DTH will be carried out in two phases and Prasar Bharati will be using a combination of direct placement with vendors and media buying route.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India