Prasar Bharati is contemplating converting its entertainment channel - DD Metro into satellite channel and bring the infotainment channel, DD Bharati, on the terrestrial platform.
According to sources this proposal is being considered as Prasar Bharati feels that there is a need to have a second public broadcast channel.
Some senior officials of the Prasar Bharati board are of the view that the public broadcaster should cater to all segments of society. Currently, DD National offers news and current affairs, big events and other such programmes catering to the adult population. On the other hand, DD Bharati has programmes for children and other segments like health, fitness, culture, which are not adequately covered by DD National.
According to media analysts, Prasar Bharati could run the risk of losing revenues if DD Metro is removed from the terrestrial platform and put on satellite.
Currently, DD Metro''s terrestrial reach covers over 40 per cent of the country, while DD National reaches out to over 80 per cent. DD Bharati, meanwhile, has not really taken off with the channel attracting low viewership or advertising.
Source: Business Line