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Prasar Bharati not to convert DD Metro into satellite channel

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Prasar Bharati not to convert DD Metro into satellite channel

The Prasar Bharati Corporation has decided against converting DD Metro into an exclusive satellite channel. DD Metro will continue as a terrestrial channel. However, DD Metro will continue to be available to cable subscribers through satellite.

Prasar Bharati has taken the decision after carefully considering the reach of the channel which is now available in most of the A, B1 and B2 cities in the country.

DD Metro is also in the process of procuring more entertainment programmes. Several new programmes are expected to go on air by August this year. The channel is broadcast through 102 transmitters and covers 14.2 per cent of the total area with a reach of 34.8 per cent of the population.

Source: Business Standard


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