KS Sarma, CEO, Prasar Bharati, has been elected as Vice President of the Commonwealth Broadcasting Association (CBA) for two years. Sarma's election to the key post of the premier public broadcasting association of the Commonwealth took place during the CBA's 25th General Conference at Fiji. With this appointment, Sarma now holds the distinction of being VP of both CBA and Asia Pacific Broadcast Union (ABU) at the same time.
"This is a good development. We will be able to participate with more commonwealth countries, particularly in the Africa continent, that is not represented in ABU of which Prasar Bharati is a member," Sarma told exchange4media.com.
He further said, "Unlike ABU, CBA offers a lot of training programmes with stipend and AIR has been utilizing it extensively. There will be better programme exchanges now."
The London headquartered Commonwealth Broadcasting Association is made up of 101 members from 55 countries. It aims to develop broadcasting skills through training, foster freedom of expression and further the concept of public service broadcasting. Almost all the public radio and TV organizations of the Commonwealth countries and some private radio and TV corporations are members of CBA.
The theme of the 25th General Conference held in Nadi, Fiji from February 16 to 19 2004 was 'The Next Generation - in Management, Technology and Programming'. The delegates present in the conference discussed and debated the role of emerging technology in furthering the broadcasting sector. Doordarshan and AIR were represented by Sarma.
Prasar Bharati has also got a prize from Bill Gates and Milinda Foundation for a public service film on made by Doordarshan.