Top Story

e4m_logo.png

Home >> Media - TV >> Article

Prasar Bharati beckons airtime marketers for BCCI tournaments

08-August-2002
Font Size   16
Share
Prasar Bharati beckons airtime marketers for BCCI tournaments

Prasar Bharati has initiated its pursuit for a long-term airtime sales partner for the telecast of international cricket matches, the rights of which it had bagged from BCCI in 1999 for a five-year period. The period for the partnership is being sought up to September 2004, that is, till the BCCI deal with Prasar Bharati lasts.

The sifting after the bid would happen on the basis of the amount of revenues that each of the bidders would be able to bring to Prasar Bharati. After that, a revenue sharing ratio would be decided on, between the bidder and Prasar Bharati. It would be only on the 20th of August that the sealed bids would reach the Director (Commercial) of Doordarshan, and it would only be there after that the verdict would be finally reached.

Bids have already been invited once in the past, after Prasar Bharati had bagged the rights for the matches. Amongst bidders like Nimbus, Stracon-TWI, WorldTel, Channel 9 etc., Buddha Telefilms, finally came out as the sales partner for Prasar Bharati. However, the partnership was terminated a while later.

According to a senior spokesperson at Prasar Bharati, "After the commencement of the partnership, Buddha Telefilms were required to make payments at stipulated intervals. Despite being given ample grace time, Buddha Telefilms postponed the payments time and again. Finally, when nothing came through, in the end of 2001, Prasar Bharati gave up on the partnership and en-cashed the Rs.68 crore bank guarantee."

After the bad experience, Buddha Telefilms seems to be out of the picture, as far as the current bidding for airtime sales partnership is concerned. However, Nimbus is very much in the picture, even though Prasar Bharati had been reportedly going through a tough payment problem with Nimbus. Evidently it is WSG Nimbus, a JV between Nimbus and WSG, that would be bidding for the partnership.

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands