Top Story


Home >> Media - TV >> Article

Prasar Bharati bags broadcast rights for 2006 Commonwealth Games

Font Size   16
Prasar Bharati bags broadcast rights for 2006 Commonwealth Games

Prasar Bharati has bagged the broadcast rights in India for the 2006 Commonwealth Games, which will be held in Melbourne between March 15 and 26.

The 12-day sporting spectacle, featuring 4,500 sportspersons from 72 countries, will be broadcast live over Doordarshan’s terrestrial network, DD National, as well as on its satellite channel, DD Sports. All India Radio will broadcast the running commentary of key matches and events.

Prasar Bharati will be paying a rights fee of $400,000 for securing broadcast rights from M2006, the company that holds the global rights for the Melbourne Commonwealth Games. The deal also provides for a 70:30 revenue share in favour of Prasar Bharati for revenues generated over the rights fee.

It may be mentioned here that besides Prasar Bharati, Zee Sports had also bid for the rights (reportedly offering $700,000), but organisers of the Commonwealth Games preferred Prasar Bharati because of the immense reach of Doordarshan through its terrestrial network.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow