Prasar Bharati has bagged the broadcast rights in India for the 2006 Commonwealth Games, which will be held in Melbourne between March 15 and 26.
The 12-day sporting spectacle, featuring 4,500 sportspersons from 72 countries, will be broadcast live over Doordarshan’s terrestrial network, DD National, as well as on its satellite channel, DD Sports. All India Radio will broadcast the running commentary of key matches and events.
Prasar Bharati will be paying a rights fee of $400,000 for securing broadcast rights from M2006, the company that holds the global rights for the Melbourne Commonwealth Games. The deal also provides for a 70:30 revenue share in favour of Prasar Bharati for revenues generated over the rights fee.
It may be mentioned here that besides Prasar Bharati, Zee Sports had also bid for the rights (reportedly offering $700,000), but organisers of the Commonwealth Games preferred Prasar Bharati because of the immense reach of Doordarshan through its terrestrial network.