With a view to face the current competitive media environment, Prasar Bharti has taken another step towards strengthening its marketing efforts with opening of its third Marketing Division in Bangalore today.
The Bangalore Marketing Division will cater to the commercial needs of both AIR and DD Kendras. It will provide service to clients and advertising agencies.
Till recently Doordarshan or AIR did not have any marketing outfit of its own and because of the absence of these outfits, there were no substantial arrangements to market the programmes produced, owned or acquired by Doordarshan. As a remedy to this situation, a beginning was made in July 2000, with the setting up of the first Marketing Division in Mumbai. The wing was successful in marketing a large number of ‘in house’ and ‘acquired programmes’, encouraging DD to take more of such initiatives.
The Bangalore Marketing Division will be housed at the AIR Complex, Raj Bhavan Road. K. S. Sarma, CEO, Prasar Bharti, S.Y. Quraishi, DG, Doordarshan along with other senior officials will attend the inaugural ceremony. The ceremony will be pursued by a cultural programme, which will be telecast live on the four Southern Satellite Channels of Doordarshan and AIR FM, Bangalore from 10 am.