Prasanth Kumar, Group Head (Media Buying) has now departed from Media Edge, the media arm of Rediffusion DY&R without leaving any replacement to fill in his shoes. Kumar has been with the media arm for around five years now and has been responsible for television buying for various clients such as Parle, Colgate Palmolive, Tata and Rasna. Prior to this, Kumar was working in The Hindu as an Advertising Officer and his mandate revolved around the sales and marketing arena. He has had a short stint with Pepsi as well, again, within the field of marketing. In a conversation with e4m, Kumar says, “ I have spent, close to five years at Media Edge and it’s been a rewarding experience for me. As an All India Television Buying Head at Media edge, it’s been a learning experience and one that has offered plenty of opportunities and growth. However, its time to move on towards better options, which is why I have put in my papers at Media Edge.”
It’s been nearly a month since Kumar has put in his papers at Media Edge but his last working day at the organization was January 13th 2003. Meanwhile DY&R is still tight lipped about the person who would be replacing Kumar.
The last time, DY&R was in news, was in the month of October 2003 when Partha Ghosh moved on to the station as Vice President. Ghosh, with his 16 years of media experience joined TME on October 16th and in the current day, handles a clutch of aggressive brands such as Tata, Parle and Palmolive.