Pradeep Hejmadi, Sr. VP - S-Group & Marketing at TAM Media Research is to join as Business Head, Zee TV, as confirmed by industry sources. Hejmadi is a professional with nearly two decades of experience in the Indian media industry spanning media sales, media planning & buying, consumer research, business planning & product development.
At TAM, where he was since 2005, Hejmadi was responsible for revenue generation, client management, new business development & new product development.
Prior to TAM, Hejmadi was Director - Business and Operations, Nickelodeon India, where he led a multi-function team (production, marketing, on-air presentation, advertising sales & distribution) and set performance metrics to ground the foundation for Nickelodeon in India.
Prior to that, he was Director, Research, Turner Broadcasting and Director, Research and Planning, Discovery Communications Inc.
Hejmadi is a science graduate in Physics from Wilson College, Mumbai.
L. V. Krishnan, CEO, TAM Media Research, said "It was nice having Praddy with TAM for almost a decade. The journey we crafted together as a team that included the rest of TAM unit heads was pioneering and heralded a new era of work in areas like S-Group, AdEx products, News Track and TAM Sports. As he steps into a new shoe to handle a new portfolio in one of TAM prestigious client's organization, we wish him the very best. The younger team of S-group that he had groomed over these years has stepped in to take the responsibilities of S-Group, Client Service and Marketing into future."
Pardeep Hejmadi said, "Working with TAM and the team members in each unit was a lifetime experience. The decade was full of opportunities with proactive initiatives in Client Servicing, new product development and innovation undertaken by the team during my tenure. I leave TAM with a sense of pride for not only contributing to TAM's achievements but also in a way, changing the working dynamics of the TV industry."