Top Story

e4m_logo.png

Home >> Media - TV >> Article

Potter on POGO

21-January-2004
Font Size   16
Share
Potter on POGO

POGO, the new television channel for kids, will premiere the blockbuster movie Harry Potter and the Sorcerer's Stone, for the first time on Indian television.

The movie will be telecast exclusively on POGO to coincide with the 2004 summer holidays. The film was acquired by POGO from Warner Bros International Television Distribution.

According to a press release, POGO was launched on January 1 this year and is distributed by Zee Turner Pvt. Ltd. The channel is broadcast via the PAS-10 satellite, and offers programming from production companies such as Ragdoll Ltd, BBC and HIT Entertainment PLC, among others.

Turner Broadcasting System Inc, a Time Warner company, is a major producer of news and entertainment products around the world and a provider of programming for the basic cable industry.

Mr Anshuman Misra, Managing Director, Turner International India Pvt. Ltd, said airing Harry Potter and the Sorcerer's Stone is an indication of the kind of irresistible programming line up in store on POGO.

The film is based on the first of J.K. Rowling's popular children's novels about Harry Potter, the boy wizard who is invited to attend Hogwarts School of witchcraft and wizardry.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited