Top Story


Home >> Media - TV >> Article

Post KBC-SRK, two new shows for Star Plus

Font Size   16
Post KBC-SRK, two new shows for Star Plus

STAR India had grand plans for the season finale of KBC-SRK with actors Kareena Kapoor, Priyanka Chopra, Salman Khan and Katrina Kaif taking the Hot Seat. With the big ticket game show out of the content line-up, Star Plus has launched two shows in this primetime block. In the 9 pm block is Fox Television Studio’s first production, ‘Meri Awaz Ko Mil Gayi Roshni’ and the second one is ‘Kasturi — Laakhon Jaisi Par Laakhon Mein Ek’, which is yet another from Balaji Telefilms. This show has been conceptualised by Ekta Kapoor and will take the 9.30 pm block. Both shows were launched on April 23.

Deepak Segal, Head, Fox Television Studios India, said, “Fox Television Studios’ first venture, ‘Meri Awaz Ko Mil Gayi Roshni’ is an attempt to offer loyal viewers something different from the regular fare on television. It is an emotional story of relationships and love saga with a musical background. As the show progresses, one would see situations beautifully presented through songs. We are sure that viewers will dwell on the music and like the show very much.”

Harsh Rohatgi, GM, Content and Marketing, STAR India, added, “Our primetime shows have always created a niche for themselves and ‘Meri Awaz…’ is just the apt show to replace KBC in the prime time slot. The show concept is such that it is bound to attract a larger audience base and prove to be a success.”

The concept is by Khalil Hasan and Sanjay Khanna has directed the show, while it has been scripted by Reshma Khan and Irshad Kamil.

As for ‘Kasturi…’, the screenplay is by Vipul Mehta and Sonali Jaffar, and the show is directed by Garry Binder.

Ajay Vidyasagar, EVP, STAR India, said, “Over the last six years, Star Plus has been successful in thoroughly entertaining the audiences. With Balaji Telefilms producing ‘Kasturi…’ we sure can promise our viewers some compelling content on primetime. We are confident that ‘Kasturi….’ will find a special place with the Star Plus viewers.”

‘Meri Awaz…’ is an emotional and musical saga of 19-year-old Sudha, a small town girl and an aspiring singer, who wants to make it big in the field of music. On the other hand, ‘Kasturi…’ is a story of a middle class girl and her struggle to protect her family’s legacy. It’s about her dreams and aspirations-which are closely intertwined with her family.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve