Popular celebrity dance show ‘Jodi No 1’ back on Vijay TV

Popular celebrity dance show ‘Jodi No 1’ back on Vijay TV

Author | exchange4media Chennai Bureau | Friday, Jul 20,2007 9:05 AM

Popular celebrity dance show ‘Jodi No 1’ back on Vijay TV

‘Jodi No. 1’, the popular celebrity dance show on Vijay TV, is back with its second season. Based on Star One’s ‘Nach Baliye’, the second innings of ‘Jodi No. 1’ will premiere on July 27. The show will be aired on Fridays and Saturdays at 8 pm, and will replace the current show ‘Airtel Super Singer Junior’ as it draws to an end.

Launched in October 2006, ‘Jodi No. 1’ had four real-life couples and four reel-life couples wearing their dancing shoes. The judges were dance master Kala, and popular actors Prashanth and Ramya Krishnan. While the judges chose two finalists, the viewers chose the third.

Ravinath Menon, General Manager, Vijay TV, said, “The first season of ‘Jodi No. 1’ created a mass hysteria and catapulted our ratings to an all-new high, and set the ball rolling for a whole new experience for the Tamil television viewer. As we gear up for the second season of the show, the expectations are high and we would leave no stone unturned in making the second season a bigger success.”

In the first season of ‘Jodi No. 1’, Prem and Pooja, the winners of the wild-card round, were pronounced as the champions of the show by the audience. This reel-life couple won the coveted title of ‘Jodi No 1’ and walked away with a cash prize of Rs 10 lakhs. Apart from the title and the prize money, they became superstars overnight. This show changed the face of Tamil television.

The first season also fared well in terms of rating. With the elimination rounds every week, the ratings climbed as the preliminary rounds scored an average TVR of 11.2 in Chennai, and 8.7 in Tamil Nadu (source: TAM; ABC 15+F; from October 28 to December 2, 2006). With the six eliminated couples fighting it out for the third spot in the finals, the wild-card episode led the market with 36.6 per cent shares for Vijay TV in Chennai (source: TAM; ABC 15+F; Dec 9, 2006). The 2-hour grand finale garnered 34.8 per cent channel share (source: TAM; Chennai; ABC 15+F; Dec 30, 2006).

‘Jodi No.1 -- Part 2’ will be a 13-week power-packed action with reality episodes on Fridays, and studio episodes on Saturdays. Season two will be supported by an extensive on-air and off-air marketing plan across various media and will have active viewer interactivity as well.

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