Top Story

e4m_logo.png

Home >> Media - TV >> Article

Poll shows underline Aaj Tak’s leadership position

26-May-2004
Font Size   16
Poll shows underline Aaj Tak’s leadership position

Consolidating its numero uno position in the electronic medium, Aaj Tak set the tracks ablaze in the election week ending May 15. As per TAM data, the channel commanded 31 per cent share of all Hindi news channels during the week, and the average viewer time spent for the channel too was a superior 62 minutes compared to 33 minutes for Zee News, 40 minutes for STAR News, 25 minutes for Sahara Samay, 45 minutes for NDTV India and 33 minutes for DD News.

Reflecting on the fine performance, Rajesh Sheshadri, official spokesperson of TV Today Network, said, “Aaj Tak raised the bar of election coverage with initiatives like 100 hours 100 reporters and ‘Aap ka Faisal’.”

In a similar vein, CyberMedia Research, using its proprietary RTVA methodology, conducted a survey amongst households in New Delhi and Mumbai and found that around 43 per cent of the viewers were hooked to Aaj Tak during the elections, followed by STAR News, NDTV India and Zee News. Male audience dominated the viewership with the figure touching around 57 per cent of the total households watching TV.

Sheshadari observed that the channel scored high on the basis of its accurate reporting and capabilities to be out with the news first.

The channel’s strengths were also highlighted by AC Nielsen’s study on ‘Perceptions of News Channels in India’. The study pointed out that Aaj Tak is the most preferred channel in the news genre, its news bulletins are the most preferred news programme, followed by political interviews, that its business news and news-based discussions are preferred primarily by SEC A.

And, now at the RAPA awards, the channel picked the awards for Best Live Telecast, Best Cinema Programme, Best Channel Promo and Best Anchor.

TV Today Network, it appears, would leave no stone unturned to quell competition for the top slot in the Hindi news segment.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow