There is a brand new player in the crowded Tamil satellite television space – Polimer TV – which went on air recently. Promoted by Polimer Media, one of the largest multi-system operators (MSO) in Tamil Nadu, Polimer TV would offer a mix of films, film-based programmes, soaps, talk shows, news and current affairs, live events and others.
The free-to-air 24-hour channel is planning a 360 degree marketing blitzkrieg with print, theater advertising, radio, wall posters, bus panel, bus backs, bus shelters, e-mailers, SMS campaigns, etc. The channel had already made heads turn with its grandiose launch function that was held at the Madras University Centenary Hall Auditorium in Chennai recently.
Elaborating on the channel plans, PV Kalyanasundaram, Chairman & Managing Director, Polimer Media, said, “We are currently in the process of ensuring the distribution of the channel. Before launching the new set of programmes on November 1, we want the distribution of the channel in place. We already have almost 100 per cent connectivity in Tamil Nadu. We have a very cordial and friendly relationship with SCV and we are already on SCV. It’s also very important to be present on SCV.” SCV is an MSO promoted by Kalanithi Maran.
Polimer Media is currently in talks with MSOs in Bangalore. “We will be available in Bangalore in another 15 days. We have started discussions with local cable operators in Mumbai and Delhi as well. The channel will be available in all the major cities of the country shortly,” Kalyanasundaram added.
He further claimed that the response to the channel had been pretty good so far, and affirmed, “We are just a month-old baby, but we are already ahead of some of the existing players. The GRP of the channel is currently hovering around 47. Within the next five weeks we will touch 100 GRPs”.
The channel is currently hiring people to upgrade its manpower skill. According to the promoter, the channel’s USP would be its unbiased news bulletins. Kalyanasundaram said, “At present, everyone is using the media to gain political mileage in Tamil Nadu. Without any political back-up, our unbiased and neutral news will be a welcome relief for the viewers.”
The channel has three news bulletins and plans are afoot to increase this number to five a day. “We are also planning to do ‘News in 60 seconds’ and a lot of innovative stuff around news,” informed R Kalairajan, Business Head, Polimer Media.
He further said that the channel’s movie library boasted of around 200 titles and the company was in the process of acquiring more movies in the coming years. “With the unique, entertaining and valuable programming content coupled with extensive marketing, we are hopeful of attracting considerable number of eyeballs,” Kalairajan added.
Some of the key attractions of Polimer TV include ‘777’, a seven-episode serial, supernatural thriller serial ‘Amudhasurabhi’, a travelogue show to be hosted by popular television host Anu Hasan, ‘Kavignan Kural’, a show to be hosted by national award winning lyricist Vairamuthu, and ‘Malgudi Days’, which intends to bring back nostalgic memories of RK Narayan’s masterpiece in Tamil.
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