Top Story

e4m_logo.png

Home >> Media - TV >> Article

PM Modi launches DD Kisan; MIB makes it must-carry channel for DTH and cable operators

27-May-2015
Font Size   16
PM Modi launches DD Kisan; MIB makes it must-carry channel for DTH and cable operators

The Narendra Modi led NDA government launched DD Kisan to mark its one year in government celebrations on May 26. He used the occasion to make a strong pitch for the growth in agriculture and this TV channel would provide farms with information and knowledge about the best practices and related content.

PM Modi said, “Why experts from various fields including seed, soil and fertilizer cannot come together to help farmers and increase productivity. The farming community is a big one. And, if we have to take India forward, we will have to take the villages forward.”

He further said that the country cannot move forward without the progress of farmers and called for an increase in crop production by 50 per cent. Farmers of the country have ensured stomachs are filled without thinking about their own pockets the PM had said.

DD Kisan is a mandatory channel for cable and DTH operators have to carry the government has said.

Information and Broadcasting Minister Arun Jaitley said, “Since there are farmers in every state, so under the Cable Act, the Kisan channel has been made a must-carry channel. Must carry means that it is compulsory for every cable network or DTH network to carry it.”

Minister of State for I&B, Col. Rajyavardhan Rathore said “This channel would inform, educate and update the farmers with the latest developments in the area of farming on a 24x7 basis. Rathore added that it was the first such initiative of a Public Broadcaster to start a 24 hour channel exclusively dedicated to the farmers.”

Prasar Bharti Chairman, Dr. Surya Prakash stated that the non-Hindi speaking farming community would also be benefitted by the launch of Kisan channel as the various programmes would also be available in other regional languages.

While on the other hand MIB issued a office memorandum MIB said it’s mandatory to carry this channel for all the DTH Operators and IPTV Operators. The memorandum says, “lt shall be obligatory for every DTH operator to provide "DD Kisan" channel to the subscribers, irrespective of any bouquet(s) or a-la-carte channel (s) being subscribed by them. The DTH operator shall also place the "DD Kisan" channel in the "lnfotainment (Hindi)" genre and shall display it on full television screen.”
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video