Top Story

e4m_logo.png

Home >> Media - TV >> Article

PIX in strategic tie-up with VH1 for cross-channel promotions

02-June-2006
Font Size   16
PIX in strategic tie-up with VH1 for cross-channel promotions

Since its launch in April 2006, PIX, the English movie channel from the Sony stable, is sampling every marketing initiative to make the right impact. Now, it is in the process of developing its market presence with innovative strategic alliances in the cross channel promotional arena.

The first such initiative is a joint promotional with VH1 to promote programming content provided by the two entities. This promotion is aimed at increasing awareness about PIX.

Speaking about the tie-up, Sunder Aaron, Business Head, PIX, said, “We are pleased to announce our association with VH1. VH1 is an ideal partner to help PIX reach its target consumers and we believe that such associations will help enrich the brand value of both channels.”

Gitanjali Murari, Programming Head, PIX, added, “Through this association we intend to explore tie-up possibilities that would add value to the programming on both the channels.”

Beginning May 18, 2006, the agreement between PIX and VH1 will be for a period of eight months. During this tenure both channels will be focusing on on-air promotions of their channels and big properties.

Even though PIX might be facing distribution gliches, the new tie-ups are aimed at making the right kind of noise.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business