Pearls Broadcasting Corporation Ltd, which owns Hindi news channel P7 News, is gearing to foray into the regional news channel domain by the end of 2011. Sources have confirmed that apart from the regional Hindi news channels, the group may come up with non-Hindi news channels as well.
However, when contacted, Kesar Singh, Director, P7 News, refused to divulge more details till things were finalised.
The group is reportedly targeting Gujarat, Rajasthan, Uttar Pradesh, Punjab, Maharashtra and Karnataka markets and may come up with three news channels in three markets. On why Pearls Broadcasting was getting into the Tier II and Tier III markets, the sources said, “Keeping in the mind the viewership profile of regional channels, which have seen an increase in the last few years, the group has decided to foray into the regional markets. Moreover, P7 News has got a positive response in these markets. Even in non-Hindi markets like Orissa, the channel’s viewership is better than the competitors’.”
Keeping in mind the kind of response P7 News channel has got in the Orissa market, the group recently set up a news bureau in the state.
The sources further said that the equipment for the new channel were being set up and the recruitment process would commence in within three months. “The group is also set to bring senior people on board for the national channel,” sources added.
Meanwhile, P7 News has revamped its look and feel more than a year and a half years after its launch in March 2009. Commenting on this exercise, Kesar Singh said, “The logo, colour scheme, studio set-up, headlines, etc., are being improved. The channel has also changed its content line-up and new shows and programmes are being planned and introduced.”
Following the recent trend of fast news presented by Hindi news channels, P7 News has recently launched ‘Bullet News’.