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Pearl Media ventures into serial production

Pearl Media ventures into serial production

Author | exchange4media Chennai Bureau | Wednesday, Jun 30,2004 8:15 AM

Pearl Media ventures into serial production

Pearl Media will be launching its first serial production venture, ‘Chidambara Ragasiyam’ in the Tamil market. Naga, who has to his credit successful thrillers like Vidadhu Karupu, directs the suspense thriller. The new initiative is a weekly serial and will be aired every Wednesday on Sun TV from June 30 between 8.30 and 9 pm.

Chidambara Ragasiyam revolves around the ancient art of “Nadi Josiyam” and is set in contemporary times with references to ancient Tamil culture. Chidambaram is a place in Tamilnadu, famous for the temple of Shiva (Nataraja Temple). The Nadi art is said to be very popular and diligently practiced there. This unique branch of prediction science is rolled in with a murder mystery with a scientist and journalist thrown in the plot to present the serial concept from a contemporary standpoint. The serial portrays the Nadi art in a neutral manner using that a base for a thriller.

Remarks, Anil Mishra, CEO, Pearl Media, “ As a company we want to deliver top of the line, niche content that will be innovative and different. We aim to create a space of our own in the content segment.”

The company plans to expand aggressively in the field of media sales, content creation and motion pictures. Pearl Media will collaborate with both C&S Channels and the National Broadcasters and is close to signing up two new programming initiatives in the Hindi Language space. Pearl Media is involved in the marketing of Amrutham (Comedy rated as a top weekly in Gemini TV), Rajugari Kuttulu (a daily Soap on Gemini TV), Na Anna (bi-weekly on Gemini TV), Raja Rajeshwari (weekly on Sun TV), Mangalayam (Kannada re-make of Tamil Daily, Metti Oli, on Udaya TV) and Gayatri Mahima (mythological serial on Doordarshan).

Pearl Media has also tied up with Radaan, Cinetimes, Sa Re Ga Ma and Just Yellow for marketing initiatives in the southern market.

Pearl Media, launched in January this year is a joint venture between Anil Mishra and Century Communication. Pearl Media’s corporate office is located in Mumbai and has branches in Chennai, Delhi and Bangalore.

Tags: e4m

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