The Ministry of Finance and Central Board of Direct Taxes has announced that TV channels, newspapers and broadcasters will not draw TDS (Tax deducted at source) while paying their agencies for advertisements.
Central Board of Direct Taxes has also released a circular which states, “Deals with TDS on payments by broadcasters or television channels to production houses for production of content or programme for telecasting. It has been clarified in the Circular that in a situation where the content/programme is produced as per the specifications provided by the broadcaster/ telecaster and the copyright of the content/ programme also gets transferred to the telecaster/ broadcaster, such contract is covered by the definition of the term ‘work’ in section 194C of the Income-tax Act and, therefore, subject to TDS under section 194C at 2%, rather than at a rate of 10% under section 194J as payment for ‘professional or technical services’.”
Another circular released by the department stated, “Deals with TDS on payments by television channels and publishing houses to advertisement companies for procuring or canvassing for advertisements. It has been clarified through the Circular that no TDS is attracted on payments made by television channels/ newspaper companies to the advertising agency for booking or procuring of or canvassing for advertisements. This clarification puts at rest the litigious issue as to whether such payments/ discounts are in the nature of ‘commission’ and so, subject to TDS at the rate of 10% under section 194H.”