The Rajasthan Patrika Group launched its Hindi daily Patrika in Bhopal on May 25. The daily has been priced at Rs 1.50. The Group is present in six states – Rajasthan, Gujarat, Tamil Nadu, Karnataka, Madhya Pradesh and West Bengal – offering a bouquet of publications like Rajasthan Patrika, Patrika, Daily News, and evening newspaper News Today.
The Group has embarked on an extensive branding exercise for Patrika’s launch in Bhopal comprising a two-tiered campaign at prominent locations in the city, radio spots, cinema slides at cineplexes, canopies, camel road shows, banners and vehicle branding, motorbike rallies, and direct contact activities.
Arvind Kalia, National Head-Marketing, Rajasthan Patrika, claimed, “Patrika on its first day did a circulation of close to 1.20 lakh copies in Bhopal and nearby areas.”
He further said, “Special magazines would be given with Patrika – ‘Parivaar’ on Wednesdays, ‘Bollywood’ on Saturdays, and ‘Hum Log’ on Sundays. Besides these three magazines, we also have a daily supplement called ‘Just Bhopal’, which covers more of the city and cultural news.”
Bhuvnesh Jain, Deputy Editor, Rajasthan Patrika, said, “Patrika is very candid in its editorial. Journalism in the state has been missing the key issues, Patrika shall take these up with credibility and fairness, and thus strengthen the journalism in this region.”
Kalia said, “The leading newspaper in Madhya Pradesh has been unable to meet the expectation of the readers; this is evident in the fall in its readership for three consecutive years as reflected in the IRS. Patrika is well known for its quality journalism and credibility. It would prove to be a strong alternative that can provide solutions to not just the readers, but advertisers too.”