Patrika Group has forayed into TV news channel arena by launching a Free To Air 24 hours Hindi News channel. Born in the illustrious family of Rajasthan Patrika, the guiding principles of Patrika TV will remain unbiased reporting and responsible journalism. As a full, mulch-platform news service, Patrika TV will be available on internet, mobile, tablet, desktop, and additional digital device services including social media (Facebook, YouTube, Twitter etc.)
With the guiding punch line of “Fears None – Favors None”, Patrika TV stands for fairness, truthfulness, and freedom to help people make their own opinion. The news channel will offer fresh, relevant, reliable, neutral, and non-superficial Hindi language content with extensive coverage in the hyper-local, regional, national, international arena. Patrika TV differentiates itself from other TV channels based on its first-hand reportage, credibility, and massive coverage from the last of the villages and dhanis (smallest conglomeration of huts) in the state to the Indian audience settled in US, UK, and the Middle East.
The programming content of the channel, while being authentic and based on viewer requirements, will cater to news from genres like Politics, Socio-Cultural, Environment, Business and Markets, Sports, Youth- and Women-centric issues, Music, Culture, Art, and other special events.
Patrika TV's audience defines the channel's relevance and includes global-minded natives, decision makers, opinion makers, professionals, business owners, foreign-born citizens, teachers, students, families with kids, working moms, teens, and aspiring young Indians, who are mobile, happy, and go-getters.
Patrika TV has phenomenal access to rural and urban households cutting across all income groups and age groups. It connects with all Rajasthanis, whether they are in Rajasthan, Chennai, Bengaluru, Delhi, Kolkata, Dubai, London, or Los Angeles.
Speaking about the venture, Saurabh Bhandari, National Head, Marketing, Patrika Group, said, “Patrika as a media house is always known for its value journalism and credibility. We are excited to announce our ambitious new multimedia venture—Patrika TV. Debuting on this platform enhances our footprint into television medium, which further strengthens our presence on multimedia facets. The new venture will help us provide integrated media solutions to clients and ensuring greater market connect.”