Top Story

e4m_logo.png

Home >> Media - TV >> Article

Palador Pictures in strategic pact with Tata Sky to showcase world cinema

12-October-2007
Font Size   16
Share
Palador Pictures in strategic pact with Tata Sky to showcase world cinema

Palador Pictures has announced an exclusive tie-up with Tata Sky Ltd, whereby American, European and Asian films from Palador’s library would be featured on Tata Sky’s pay-per-view service, Showcase.

Starting October 12, Tata Sky, a JV between the Tata Group and STAR India, has lined up eight of the world’s best movies from the Palador library for the coming five weeks. The movies span across different genres and showcase works of acclaimed filmmakers like Akira Kurosawa, Jim Jarmusch, Oxide Pang Chun and Danny Pang, and Wong Kar-Wai, among others. The films to be showcased from October 12 to November 15 on Tata Sky would be ‘Seven Samurai’, ‘Throne Of Blood’, ‘The Eye’, ‘Dead Man’, ‘Two English Girls’, ‘Coffee And Cigarettes’, ‘In The Mood For Love’ and ‘End Of Violence’.

Tata Sky’s subscribers can order any of the movies once and enjoy it multiple times, up to midnight. Every week, Tata Sky will replace the movies with a new set from the Palador library. The first film to be available on order on Tata Sky from October 12 is Akira Kurosawa’s ‘Seven Samurai’, which has won numerous global awards.

Gautam Sikhnis, Founder and Managing Director, Palador Pictures, said, “We have worked hard to create a collection of the best movies from across the world and are currently nurturing around 1,000 titles in our ever-growing library. And now, the task of taking them to the discerning Indian viewers is made easy with Tata Sky satellite television service. We promise a future of the best of world cinema to every Tata Sky subscriber.”

Vikram Kaushik, Managing Director and CEO, Tata Sky Ltd, said, “Our tie-up with Palador enables us to introduce our subscribers to classics in the world cinema category made by legendary filmmakers. These films will be available in DVD quality picture and will have only one ad-break, thereby enhancing the viewing experience for our subscribers.”

Palador Pictures has invested over $4 million to acquire legal rights for nearly 1,000 English and foreign language film titles in the world cinema category. The Palador catalogue boasts of award-winning classics directed by Charlie Chaplin, Buster Keaton, Akira Kurosawa, Krzysztof Kieslowski, Jean-Luc Godard, Francois Truffaut, Abbas Kiarostami, David Lynch and many more.

Mohan Polamar, Co-Founder and Joint MD, Palador Pictures, said, “A lot of film admirers who felt the TV and film libraries did not have much of the good world cinema will now rejoice. They don’t have to waste their time scouring the streets for their favourite movies. Palador promises them the delight of all those movies without having to hunt for them.”

Palador Pictures has raised private investments of $6 million with a revenue target of $20 million by March 2009. The company is leaving no stone unturned to ensure an endemic reach of their finest foreign film collection to the Indian audience, and thereby deeply entrench itself into the globally-evolved Indian mind space.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions