Top Story

e4m_logo.png

Home >> Media - TV >> Article

Pakistani serial may soon be aired on Indian channels

15-June-2004
Font Size   16
Pakistani serial may soon be aired on Indian channels

7th Sky Entertainment Pvt Ltd, a Pakistani television production house, is in talks with two Indian broadcasters, Zee TV and Sahara Manoranjan - to find a slot for its 52-episode serial titled Ana (The Ego).

In the new era of satellite television, this is the first ever television serial which brings together actors from both India and Pakistan.

The concept of a serial involving the television industries of the two countries, germinated during a friendly cricket match between television and film stars of India and Pakistan played at Sharjah, said Ms Kunika Sadanand Lall, one of the actresses in the serial and the spokesperson for the Indian participants.

"We saw this as one more step towards peace between the two countries," she said. Originally, the series was aimed for Pakistani television. "But once the series was completed, we decided to explore the Indian television scene to reach out to a wider audience," Ms Lall said.

"We thought we would air the series either on an Indian television channel, which has its footprint across Pakistan or seek a combination of an Indian channel and a Pakistani channel," she said. Zee TV has a wider footprint that spans across the neighbouring country.

The serial, in Urdu, has a very popular Pakistani television artiste, Humayun Saeed. The other actors involved are Nausheen Ali Sardar (of Kkusum), Kunika, Parikshit Sahani, Sheela David and Aamna Sharif. The series was directed by a well-known Pakistani name, F. Suleiman. Humayun Saeed, according to Ms Lall, is a hugely sought out television actor and producer in Pakistan.

"Unlike in India, where celluloid stars are popular, in Pakistan television actors assume a position larger than their counterparts in films," she added.

The story of this serial revolves around the egoistical nature of people. If negotiations go off well, the serial would be on air in a month or two.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow