Top Story


Home >> Media - TV >> Article

Overview 2007: Star Movies ruled the roost for English movie channels

Font Size   16
Overview 2007: Star Movies ruled the roost for English movie channels

The year 2007 was an interesting one for English movie channels, given the close watch kept by the Information and Broadcasting Ministry, and the need for channels to certify their movies as 'U' or 'U/A' by CBFC. All channels embarked on various initiatives to attract audience, and ratings show that Star Movies has been a lead player in the year.

TAM Media Research shows that for the C&S 15+ in the metros markets, Star Movies has stayed on a high all year, followed closely by HBO. Some months see the distance reduced between the two players, while some months see large gaps. However, with the exception of some weeks, Star Movies has sailed high in the year. The channel announced various initiatives like the Bond festival and the Die Hard month, among others.

HBO had its share of good run as well. From the Harry Potter Mania to its original series ‘Entourage’, the channel, too, packed a lot for its viewers. Nonetheless, HBO saw close competition from newcomer Pix in the year. Unlike Star Movies and HBO, which invest on premieres of new movies, most of the movies on Pix are library movies. Pix was a clear number three in the year. However, in the third quarter of the year the channel gave HBO a tough time.

Pix had an elaborate marketing in the first quarter of 2007 to mark its first anniversary. Apart from that, the channel hit on various interesting initiatives like reality TV show on filmmaking, ‘Gateway’, with Ashok Amritraj, Founder and CEO of Hyde Park Entertainment. The channel also joined hands with Sunsilk GOG for a short film festival.

Meanwhile, Zee Studio was the number four player in the genre all year. Some differentiated initiatives from the channel included the Satyajit Ray film festival.

Other Overview 2007 stories:

Overview 2007: Cricket and film festivals battle it out in the Hindi movie genre

Overview 2007: Changing tunes in music channels with new players coming in

Overview 2007: AXN in GEC, Discovery in Infotainment – English leaders don't change

Overview 2007: AXN in GEC, Discovery in Infotainment – English leaders don’t change

See graph below.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...