Post three weeks, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).
The India versus West Indies game rated 13.1 TVR across Star network and DD (TAM M15+ ABC). The match rated 10.9 TVR on Star network and 2.2 TVR on DD (TAM data M15+ ABC). 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch Team India chase down the West Indies’ total to register their fourth consecutive win at the ongoing ICC Cricket World Cup 2015.
Viewers across the country watched the match across multiple feeds with Hindi, English and Tamil emerging as the preferred languages. Hindi and regional language contribution continued to be high with 80% of the viewership coming from the non-English feed.
The India West Indies promo was watched by over 2.7 million fans as the campaign overall crossed over 17 million online views.