Top Story

e4m_logo.png

Home >> Media - TV >> Article

Over 100 million Indian viewers tune in on the opening day of World Cup

20-February-2015
Font Size   16
Share
Over 100 million Indian viewers tune in on the opening day of World Cup

ICC Cricket World Cup 2015 recorded an impressive opening with 101 million Indian viewers  (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuning in on the first day of the once in four year tournament. The inaugural day saw New-Zealand vs Sri Lanka and England vs Australia face off in the opening stages for the cup.

67% of the viewership for the opening day’s game, Australia vs England, came from Hindi + vernacular feeds with English at 33%. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55% share.

The World Cup buzz renewed the Australia - England rivalry as viewers lined up in big numbers to watch the co-hosts take on their arch rivals, irrespective of the time zone. The 9 am game delivered 2.5X of the ratings of the recently concluded tri-series and over ten times the viewership of any other Australia-England game, including day & night matches, in the last one year.

With nearly 4 million households having access to HD, Star Sports aired the games across a network of 4 HD channels including the newly launched Star Sports HD3, India’s first all Hindi HD channel for sports. In a global first Star Sports 4K was launched giving cricket fans a chance to enjoy their favourite sport in ultra-HD.

The World Cup buzz also dominated the social trends online with fans extremely vocal in their enthusiasm.  The opening day witnessed 131,000 conversations from 80,000 unique authors delivering 1 billion impressions (in India) for the two matches.
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends