Top Story


Home >> Media - TV >> Article

Over 100 million Indian viewers tune in on the opening day of World Cup

Font Size   16
Over 100 million Indian viewers tune in on the opening day of World Cup

ICC Cricket World Cup 2015 recorded an impressive opening with 101 million Indian viewers  (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuning in on the first day of the once in four year tournament. The inaugural day saw New-Zealand vs Sri Lanka and England vs Australia face off in the opening stages for the cup.

67% of the viewership for the opening day’s game, Australia vs England, came from Hindi + vernacular feeds with English at 33%. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55% share.

The World Cup buzz renewed the Australia - England rivalry as viewers lined up in big numbers to watch the co-hosts take on their arch rivals, irrespective of the time zone. The 9 am game delivered 2.5X of the ratings of the recently concluded tri-series and over ten times the viewership of any other Australia-England game, including day & night matches, in the last one year.

With nearly 4 million households having access to HD, Star Sports aired the games across a network of 4 HD channels including the newly launched Star Sports HD3, India’s first all Hindi HD channel for sports. In a global first Star Sports 4K was launched giving cricket fans a chance to enjoy their favourite sport in ultra-HD.

The World Cup buzz also dominated the social trends online with fans extremely vocal in their enthusiasm.  The opening day witnessed 131,000 conversations from 80,000 unique authors delivering 1 billion impressions (in India) for the two matches.

Tags ICC World Cup 2015

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...