Top Story

e4m_logo.png

Home >> Media - TV >> Article

Our ad pact violated, DD signal stolen: Ten Sports

15-March-2004
Font Size   16
Our ad pact violated, DD signal stolen: Ten Sports

Ten Sports on Sunday alleged that Prasar Bharti deleted its logo and all its advertising during Saturday's Indo-Pak cricket match and the Doordarshan signal was stolen in several countries since it was not encrypted.

"Ours was a full signal with logo and ads. Prasar Bharti deleted our logo as well as the ads. Besides, the DD signal was carried free-to-air. This resulted in signal pilferage," advisor with Ten Sports' distributor MEN RK Singh told PTI over phone from Mumbai.

He said Ten Sports has "communicated" its objections to the public broadcaster on the match telecast but there has been no word from Prasar Bharti on the matter as yet.

While declining to quantify what would deletion of the Ten Sports logo and advertising mean for the sports channel in terms of investment lost, Singh said, "We have communicated to Prasar Bharti that their act has resulted in a breach of our ad contracts and has severely hurt the Ten Sports' business fundamentals......They were serving only their own commercial interests, not any public interest in doing so."

The Dubai-based channel also asserted it has not been contacted by Prasar Bharti for reaching any "commercial" agreement for getting rights to telecast the remaining matches. "No one from Prasar Bharti has contacted us for any commercial deal."

Despite several attempts, Prasar Bhrati CEO KS Sarma remained unavailable for comments.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business