Top Story


Home >> Media - TV >> Article

Organic growth in prime time gets Star Plus highest record growth in Week 32

Font Size   16
Organic growth in prime time gets Star Plus highest record growth in Week 32

In Week 32, among all players in the Hindi GEC space the current leader Star Plus recorded maximum growth of 19 GRPs taking its channel GRP levels to 242 GRPs.

For Star Plus, the growth was organic in nature i.e. achieved without any Event or WTP (World Television Premiere). This growth was majorly driven by Prime Time day part which recorded a growth of 13 GRPs in Week 32 over Week 31.

All properties in the prime time band of Star Plus recorded growth in Week 32 over Week 31.

For Tu Mera Hero which recorded the highest growth, Reach & TSV both saw a rise.

Source : Analysis conducted by S-Group, an Analytical arm of TAM Media Research

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...