Top Story


Home >> Media - TV >> Article

Organic growth in prime time gets Star Plus highest record growth in Week 32

Font Size   16
Organic growth in prime time gets Star Plus highest record growth in Week 32

In Week 32, among all players in the Hindi GEC space the current leader Star Plus recorded maximum growth of 19 GRPs taking its channel GRP levels to 242 GRPs.

For Star Plus, the growth was organic in nature i.e. achieved without any Event or WTP (World Television Premiere). This growth was majorly driven by Prime Time day part which recorded a growth of 13 GRPs in Week 32 over Week 31.

All properties in the prime time band of Star Plus recorded growth in Week 32 over Week 31.

For Tu Mera Hero which recorded the highest growth, Reach & TSV both saw a rise.

Source : Analysis conducted by S-Group, an Analytical arm of TAM Media Research

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’