OPPO Mobiles India won the sponsorship rights for Team India through a tender process yesterday. The Team India sponsorship rights are for a period of five years and have been acquired at Rs 1079.29 crore. The bids were opened in the presence of a CoA representative – Diana Edulji, BCCI officials, and the bidders through a tender process at the BCCI headquarters in Mumbai.
The five years rights period starts on 1st April 2017 and continues until 31st March 2022. This period will see Team India play 14 home series and 20 overseas series. This would also include the ICC Champions Trophy, ICC Cricket World Cup, and the World T20 events.
Speaking on the occasion Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India on winning the rights and welcome them to the BCCI family. OPPO, today, joins our other prominent sponsors like PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.”
Sky Lee, Global VP and President of OPPO Mobiles India, said, “Cricket in India isn’t just a sport, it is also a way of life, a culture, even a religion. OPPO is the most adorable youth centralized brand, and we aim at reaching new heights alongside the Indian Cricket Team. Indeed, as a smartphone brand, OPPO has become a favorite among young people; today more than 100 million young people across the world are using OPPO camera phones. In India, we have also been growing fast. According to GFK data, in terms of sales units, we grew from 1.2 per cent in December 2015 to 11.7 per cent in January 2017, and we are deeply loved by Indian youngsters as well.”