Only long term association with a cricket property works: A LODESTAR Media Study
Big cricket events like ICC Knock Out and World Cup present big opportunity. But opportunities come with riders attached. With a number of brands spending mega bucks on cricket, do viewers recall the commercials? Are associations with various cricket properties like 'replay bug' and 'master blaster' meeting objectives?
This LODESTAR Media study - 'How Cricket Works' finds out.
A LODESTAR Media Study
An advertiser may spend a lot of money for sponsoring a property, but it might just happen that the target audience does not notice it or is not able to relate it with the game.
To overcome this limitation, we at Lodestar Media planned a market research to gauge the recall levels of the cricket lovers as regards the various properties and their association with the brands that were advertising during the series. In simple words, how much does a person watching a cricket match remember the advertisements that were seen during the matches and the brands that sponsored the various properties? What does it take to make an association with the game and to capture a place in the mind of the customers?
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