One Alliance, the recently formed joint venture between Sony Entertainment Television (SET) and Discovery Networks International, is wooing MTV to be a part of its bouquet.
One Alliance was formed to create a new platform of six premium niche channels, comprising Discovery Channel, Animal Planet, SET, SET MAX, AXN and CNBC. According to sources, One Alliance is also in talks with a general news channel.
The MTV channel spokesperson said: “Given the power of the MTV brand, we have been approached by all major bouquets. However, we remain independent with a strong distribution presence.”
According to industry sources, the addition of MTV will complete the bouquet as both the Star India and Zee-Turner bouquets have Channel V and ETC Music, respectively.
MTV currently reaches 23 million cable and satellite television homes in India. SET and Discovery reach 29 million and 21 million homes, respectively. MTV is at present a free-to-air channel and is currently in the process of switching to a digital mode from an analogue mode. Sources within the channel said MTV is not looking at the possibility of going pay immediately.
Source: Business Standard