After reality TV, on-ground talent hunts for existing television properties are what channels are indulging in. All leading general entertainment channels are coming up with talent hunts to look for fresh faces to be a part of the already long list of actors.
One of the first was probably seen on Zee TV, when the Hero Honda Zee Cine Star participants were used as on-screen talents. We have recently also seen STAR’s daily soap, ‘Kyunki Saas Bhi Kabhi Bahu Thi’, going out to find the next ‘Tulsi’ for their show and numerous other characters after their yet another time leap, the results of which are already on air.
At that time Balaji Telefilms’ Ekta Kapoor had said, “This is one of the best ways to get new talent for a show that has been on air for as long as five years. Getting talent has become difficult today and it is interesting to see the kind of people who come across in initiatives like these.”
The latest to join the list for such initiatives is SET with its property ‘CID’, which has launched a hunt for two more officers to join the CID core team. The hunt, named as ‘CID Operation Talaash’, commenced on July 7, 2006 and is spread across two months.
SET officials explained that not only did this allow fresh stream of talent to come to the fore, it also led to engagement with the audience. “An initiative like this sees audience participating in the show and that is one of the best ways to create interest around a show. ‘CID’ has been on air for a very long time and it makes sense to keep the audience interested in this form,” the officials added.
After an on-air announcement on July 7, 2006 by actor Shivaji Satam, who plays ACP Pradyuman on the show, probables will be auditioned in cities like Mumbai, Delhi, Kolkata, Indore and Ahmedabad. A special panel of jury will select and shortlist three males and three females. The third stage will see these six finalists getting a chance to appear in a 10-minute on-air capsule on August 11, 2006.
This capsule will earmark the final stage between August 11 and 25, 2006 wherein viewers will be invited to vote for their favourite male and female candidate, who then, will be part of the detective team.
Channels seem to have decided to go head-on into the idea of getting on the roads, with not only talent hunts but other on-ground initiatives as well.
STAR’s ‘Baa Bahoo Aur Baby’ has also got its ‘bahoos’ to walk the ramp for ‘Lohana Lady - Mrs Mumbai Contest’ along with other contestants.