Odisha news channel Kanak TV which started operations in 2009, recently re-launched as Kanak News. With a tagline ‘Paribartanara Swara’, the Eastern Media Limited owned channel aims at being the voice of change for the people of Odisha across the horizon.
“A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of Prime Time News. For us every hour is Prime Time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us,” said Tanaya Patnaik, Executive Director of Eastern Media Limited.
Special attention is being paid to present factual and balanced reports accompanied by authentic visuals. Expert analysis of news, discussions by experienced panelists will provide deeper insight to the stories and help shape opinion of the viewers.
“Our stand is clear. We are not a neutral news channel; we have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the state’s interest,” said Soumya Ranjan Patnaik, Chairman and Managing Director of Eastern Media Limited, referring to the philosophy of the channel.
With its re-launch, the channel has also incorporated new programs to its bouquet like Jatra Chalichi, Jeebana ra Canvas, Business Leaders, Crime Reporter and Page 3.
Kanak News is available on most cable television networks -- Ortel Communication, Variety, Hathway and D2H platforms -- Tata Sky, Dish TV and Jain Hits.