Tata Sky Ltd has joined hands with Bharatmatrimony.com to launch it matrimonial service, Actve Matrimony. The development comes a day after rival DishTV announced the launch of its ‘Shaadi Active’ service in association with Shaadi.com. ActveTM Matrimony would feature 1,000 new matrimonial listings every week.
The listings on Actve Matrimony are sourced on an opt-in basis from premium members of bharatmatrimony.com. The advantage of this service over other traditional matrimonial classifieds is that Tata Sky subscribers can access the listings on their TV sets on a 24x7 basis. Further, they can get the contact details of the preferred listings by sending an SMS request to Tata Sky. The listings will be updated on a weekly basis. All Tata Sky subscribers will be allowed access to this service free of cost.
Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd, said, “Interactive services are our key differentiators, and it is our constant endeavour to offer something unique for every member of the family. After launching educational based services, match highlights on-demand, 24x7 darshan of temples, cooking recipes on-demand, we bring another first to the market – matrimony listings on TV. We are delighted to partner with bharatmatrimony.com in this endeavour. We believe that Actve Matrimony will help us further grow our 2.3 million connection base.”
Murugavel Janakiraman, Founder and CEO of BharatMatrimony.com, said, “We are happy to be associated with Tata Sky to bring Actve Matrimony service directly into Indian homes. This tie-up will further help to consolidate our leadership position in the matrimony industry by adding direct access to over two million homes, in addition to our existing base of over 12 million members. We intimated our premium members about the Actve Matrimony services few weeks back and the response has been tremendous.”
DishTV joins hands with Shaadi.com to launch matrimonial service ‘Shaadi Active’