The channel has been on-air for some time now but as far as numbers are concerned, Smile TV hasn't quite managed to make a dent in the market. However, the humour channel continues to ride on its positioning and is prepared with new programming to make the adequate buzz with the Indian viewer.
Nitin Vaidya, Business Head, Smile TV, said, "We are ready with an array of programming and you are going to hear a lot many news from us soon. There was a reason behind bringing this channel in place and the development so far is as we had planned."
The first set of action comes in the form of two shows, Waagle Ki Duniya and Nukkad. Both the shows had been appreciated when they were shown on DD. "That is almost 16 years back before the cable and satellite days and we believe this in turn brings two kinds of appeal for today's viewer. For many it will still have the novelty factor and for many others, it will have the nostalgic element," said Vaidya.
However, history bears witness that re-runs have never managed to throw numbers. Commenting on this, Vaiday said, "These were old and popular shows and people are missing these kind of shows. We are putting them on-air. I think we should wait and watch on what happens. One thing that I can however assure you is that it will begin creating noise around the channel."
The channel is also geared up with a new programming line-up. A combination of shows and movies will hit the tube in the next two months.