Top Story

e4m_logo.png

Home >> Media - TV >> Article

Now, bid for the Kingfisher Swimsuit calendar courtesy NDTV Good Times

31-December-2007
Font Size   16
Share
Now, bid for the Kingfisher Swimsuit calendar courtesy NDTV Good Times

The sixth edition of Kingfisher Swimsuit Special Calendar, India’s answer to the world famous Pirelli calendar, is open for bid auction through SMS, thanks to NDTV Good Times, the lifestyle channel from the NDTV Group.

The limited edition calendar for 2008 features 24 supermodels photographed at locations in Ladakh and Andaman Islands. To win a calendar one has to answer the question, ‘Is Atul Kasbekar the photographer behind this year’s Kingfisher calendar?’ through SMS by typing KFA followed by ‘yes’ or ‘no’, along with the bidding amount to 56388. The bid amount will go to the ‘Child Survival India Project’ as part of charity. The bid is open till December 31, 2007.

Speaking about the initiative, Shibani Sharma Khanna, Channel Head, NDTV Good Times, said, “Both NDTV Good Times and the Kingfisher brand epitomise the best in lifestyle. Our audience aspires for the best things in life and we present a fun-filled and exciting way to involve them. It gives them a rare chance to own the much sought after calendar, shot in splendid landscapes of India and with some of the best looking models on the fashion circuit. NDTV Good Times gives its viewers an opportunity to engage themselves in the truly world class calendar and contribute to a good cause at the same time.”

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve