The sixth edition of Kingfisher Swimsuit Special Calendar, India’s answer to the world famous Pirelli calendar, is open for bid auction through SMS, thanks to NDTV Good Times, the lifestyle channel from the NDTV Group.
The limited edition calendar for 2008 features 24 supermodels photographed at locations in Ladakh and Andaman Islands. To win a calendar one has to answer the question, ‘Is Atul Kasbekar the photographer behind this year’s Kingfisher calendar?’ through SMS by typing KFA followed by ‘yes’ or ‘no’, along with the bidding amount to 56388. The bid amount will go to the ‘Child Survival India Project’ as part of charity. The bid is open till December 31, 2007.
Speaking about the initiative, Shibani Sharma Khanna, Channel Head, NDTV Good Times, said, “Both NDTV Good Times and the Kingfisher brand epitomise the best in lifestyle. Our audience aspires for the best things in life and we present a fun-filled and exciting way to involve them. It gives them a rare chance to own the much sought after calendar, shot in splendid landscapes of India and with some of the best looking models on the fashion circuit. NDTV Good Times gives its viewers an opportunity to engage themselves in the truly world class calendar and contribute to a good cause at the same time.”