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Not just the celebrities; Bigg Boss 10 to have public participants as contestants

25-January-2016
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Not just the celebrities; Bigg Boss 10 to have public participants as contestants

Popular reality show Bigg Boss has announced that its 10th Season will be open to the public participants as contestants who will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over hundred days along with other popular celebrities and walk away with name, fame and prize money too.

For nine seasons in a row Bigg Boss has housed celebrities of all sorts - the hugely popular ones and even the lesser known ones, the desi’s and the firangs’, the boisterous and the demure, the quirky and the typical. 

Commenting on this content innovation, Raj Nayak- CEO, Colors said, “Bigg Boss as a show is like a study in human psychology. One can learn so much about human behavior through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any caliber; if you think you are an entertainer, then this is the break that you have been looking for. Every year we receive thousands of emails, SMS-texts, enquiring about ways to enter the show. Finally, the day has arrived. Hope the fans and avid viewers make full use of this opening.”

 Interested participants can upload their videos at – www.colorstv.com/biggbossentry. The three minute video should showcase a trait of the participant that will make them eligible for the show.  The entries will be open till 31st May 2016, and the audition and short listing process will start thereafter.

 The channel is also planning a massive promotional blitzkrieg to excite the masses to partake in this phenomenon. The 360 degree campaign will include high decibel on-air promos, radio promotions and outdoor. The team will go to the length and breadth of the country in search of the most eligible contenders for the show.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.