Top Story


Home >> Media - TV >> Article

North-East TV Group to launch news channel for women, Focus TV, on March 8

Font Size   16
North-East TV Group to launch news channel for women, Focus TV, on March 8

The North-East TV Group, which has channels like NE TV, NE Bangla and NE Hi-fi in its bouquet, is set to launch what it claims is Asia’s first 24x7 news and current affairs channel for women. Christened Focus TV, the channel will go on air on Women’s Day, March 8, 2009.

Besides Focus TV, the Group is also coming up with Hamar TV and HY TV. Hamar TV is a multi-lingual Bhojpuri news and current affairs channel, which aims to cater to over 18 crore people across the country, and will also be distributed overseas. HY TV will showcase events occurring in the southern states of India in English, Hindi and Urdu. The channel aims to cater to the cosmopolitan population living in South India.

Focus TV, which is headed by Channel Head Neelanjana Banerjee, will have news, current affairs and infotainment as its content from a woman’s point of view. The channel aims to empower women in all spheres of life and to help facilitate women to realise their inner strength to create and nourish their independence, confidence and lifestyle.

In a prepared statement, Gargee Bardoloi, Assisgnment Head, Focus TV, said, “Keeping in mind a global target audience, Focus TV will be aired in both Hindi and English. Besides news, there will be a variety of women-based shows throughout the week. But what makes them stand apart from the entertainment shows seen across various TV channels is the ‘reality factor’. We are ready to give saas-bahu sagas a tough fight for TRPs since we present the sagas of real women.”

The channel shall be beaming off the INSAT 2E satellite for its worldwide distribution. For distribution in India, Focus TV shall be placed on the leading DTH platforms and cable television networks.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business