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North America will be watching Indo – Pak series too

North America will be watching Indo – Pak series too

Author | Ritu Midha | Friday, Mar 12,2004 6:41 AM

North America will be watching Indo – Pak series too

Indian team is on Pakistan soil. And they lost the show match against Pak A yesterday. But is that a dampener? No way.

Hype and hoopla continues and so does the tussle between the network and cable operators. And this time, the Government would not be a silent watcher — it is indeed an important series as far as the two countries are concerned.

And it is not only the residents of this country that would be watching the series but the South Asians living in other parts as well — for instance North America. Dish-Echo Star DTH which carries Indian channels along with a number of English ones would be airing the India-Pakistan series on a pay per view basis. As per the estimates, there are more that 3 million South Asians living there and it makes complete commercial sense to carry the series there.

Cutting Edge Media has bagged the ad sales rights for the same. Rohinton Maloo, CEO, Cutting Edge Media, states, “A number of advertisers would be interested in talking to Indians and South Asians living there – Airlines, Mutual Funds, Estate Agents, Rice Exporters to name a few. Cricket,” he adds, “is big in America, bigger than you can imagine.”

Advertisers from India have been catering to this TG, but the forthcoming Cricket series would give it the right push. The packages Cutting Edge Media is offering span from 30,000 to 75,000 dollars and expectations are to rope in advertising to the tune of a million dollars.

Tags: e4m

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