Top Story


Home >> Media - TV >> Article

Normalcy restored; news channels back with BARC

Font Size   16
Normalcy restored; news channels back with BARC

The ongoing tussle between Broadcast Audience Research Council of India (BARC) and English news channels reportedly came to an end on Friday midnight. Highly placed industry sources confirmed that all English news channels have resumed the watermarking from 12 am Friday night. 

On last Thursday, all English news channels barring Republic TV had pulled out of BARC and had also removed the watermarking from their feeds as a protest against the release of viewership data by the authority.

“Our differences were not with BARC, it’s an industry body that we respect. We were only interested in protecting our business, which we felt could have been affected by malpractices of a particular channel leading to spikes in ratings,” said one of the broadcasters.

The issue had boiled up last week when after repeated notices from the NBA, BARC went ahead and released the data. The NBA wanted BARC to hold the viewership ratings of the newly launched Republic TV claiming that the channel is running on multiple feeds.

In a letter to Partho Dasgupta, CEO, BARC India, NBA wrote, “Given your indifference to the serious situation at hand, we are left with no option but to advise some of our aggrieved members to opt out of BARC's watermarking system with immediate effect until there is appropriate redressal of our grievance.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.