Top Story

e4m_logo.png

Home >> Media - TV >> Article

Normalcy restored; news channels back with BARC

29-May-2017
Font Size   16
Share
Normalcy restored; news channels back with BARC

The ongoing tussle between Broadcast Audience Research Council of India (BARC) and English news channels reportedly came to an end on Friday midnight. Highly placed industry sources confirmed that all English news channels have resumed the watermarking from 12 am Friday night. 

On last Thursday, all English news channels barring Republic TV had pulled out of BARC and had also removed the watermarking from their feeds as a protest against the release of viewership data by the authority.

“Our differences were not with BARC, it’s an industry body that we respect. We were only interested in protecting our business, which we felt could have been affected by malpractices of a particular channel leading to spikes in ratings,” said one of the broadcasters.

The issue had boiled up last week when after repeated notices from the NBA, BARC went ahead and released the data. The NBA wanted BARC to hold the viewership ratings of the newly launched Republic TV claiming that the channel is running on multiple feeds.

In a letter to Partho Dasgupta, CEO, BARC India, NBA wrote, “Given your indifference to the serious situation at hand, we are left with no option but to advise some of our aggrieved members to opt out of BARC's watermarking system with immediate effect until there is appropriate redressal of our grievance.”

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline