Top Story

e4m_logo.png

Home >> Media - TV >> Article

Noorings: Sania, Shoaib, and lack of sensibility & sensitivity of news channels

05-April-2010
Font Size   16
Share
Noorings: Sania, Shoaib, and lack of sensibility & sensitivity of news channels

With all the industry conversations, closed-door broadcaster meetings with the Ministry of Information & Broadcasting Minister and the constant talk of self-regulation, industry regulation and the latest, co-regulation, one wonders whether news channels in India have matured. Whether the treatment of disgrace that news content was meted out with at any industry forum is no longer valid and whether we are finally at a place that Indian media is not taking its independence and freedom for granted.

10 minutes into any news channel over the last weekend, and the question mark is back again.

All one heard was about tennis player Sania Mirza and cricketer Shoaib Malik’s decision to marry. Every single aspect of this was discussed – right from whether Sania would now play for India or Pakistan to whether this marriage can be allowed since Shoaib Malik has been reportedly married once. The news channels even took it upon themselves to scrutinise the details of Malik’s past life on the matter. Is this news? Definitely. But is this non-stop commentary news -- one wonders -- is there nothing else happening in India?

I am not a sports buff so I follow neither tennis nor cricket with the passion that some of the other people I know do. But even for those avid fans, this kind of coverage was insensitive, and after a while, plain irritating. Sania Mirza and Shoaib Malik are public figures, but shouldn’t somewhere the line between personal and professional life be drawn? And there comes the uncomfortable question – who draws that line if news channels conveniently ignore it when it suits them.

Not that nothing was happening in the last few days - External Affairs Minister SM Krishna, who had met his Chinese counterpart Yang Jiechi in Bangalore during the latter's visit to India in October 2009, was set for another visit to Beijing on April 5, 2010. Prime Minister Manmohan Singh would be visiting Washington this week to attend US President Barack Obama's initiative for an international summit on nuclear security. Newspapers have been covering news of Maoist attacks, alerts in Srinagar and a lot more, but suddenly none of these were important for news channels.

The critics of the entire nation don’t take it too well when there are criticisms sent in their direction, but instances like these question self-regulation of news channels. Somewhere, perhaps news channels know this as well. If they don’t, one must worry some more. Do we want media that lacks such judgment? One just hopes that news channels remember that news, while reality, is different from reality TV. Any truth without compassion is only hostility. We tread that line, and then we blame TAM – not the way the Fourth Estate should behave.

(The views expressed above are my own. Please post your comments below or email me at NoorW@exchange4media.com.)

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems