In the wake of last week’s Uri attacks, Dr Subhash Chandra, Chairman of Essel Group and Zee Media and Rajya Sabha MP, send a barrage of tweets addressing Pakistani artistes with the latest one asking them that despite the support of Zee, they should either condemn terrorist attacks or leave India.
The head honcho in his earlier tweet last Saturday, was considering pulling the plug on Pakistani shows, currently on air, on their premium channel, Zindagi, and demanded that artistes leave India. He attributed his demand to the Pakistani PM’s Nawaz Sharif stance at UN.
Hours after this announcement, Chandra posted another tweet confirming it and that the channel will revamp its format and its content will now include Indian shows focusing on native Muslim community. With this, he cleared the air around speculations that Zindagi channel would be shut down. Mails to Zindagi’s business head Sunil Buch on the revamped channel’s strategy went unanswered. It has to be noted that on the backing of this channel’s Pakistani offerings, actors like Fawad Khan have gained immense popularity and fan following in India, landing them roles in Bollywood. The latest development comes in the light of the controversy around MNS’ (Maharashtrian Nationalist party) 48-hour deadline to all the Pakistani artists working in India, to leave the country.