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No live telecast of Lanka series on DD — Ten Sports offers only 90-minute highlights package

No live telecast of Lanka series on DD — Ten Sports offers only 90-minute highlights package

Author | exchange4media News Service | Saturday, Jul 30,2005 8:13 AM

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No live telecast of Lanka series on DD — Ten Sports offers only 90-minute highlights package

Households without cable connections will not be able to watch live the cricket matches played between India, Sri Lanka and the West Indies that start on July 30 in Sri Lanka. For Ten Sports, the rights holder to the triangular series, has decided to offer only a 90-minute highlight package to Prasar Bharati on its national network.

The private sports broadcaster has refused to share the live feed of these matches with Doordarshan.

"As per the agreement, Ten Sports will provide a clean feed (without its logo) and Doordarshan will produce and market the highlights. The revenue will be shared on a 50:50 basis," Prasar Bharati officials said. The highlights will be aired immediately after the match and would be repeated the next morning on the national network. However, the matches will be available live on All India Radio.

Prasar Bharati has paid $15,000 (about Rs 6,75,000) for the radio rights and has managed to market it for Rs 2 crore. The issue of sharing of the rights had reached the Supreme Court with the apex court stating that no court should interfere in the settlement of commercial rights between Ten Sports and Doordarshan on the issue of live telecast.

This order came after Ten Sports filed a petition seeking transfer to the Supreme Court a Public Interest Litigation (PIL) pending before the Kerala High Court for grant of telecast rights to DD for the benefit of millions of cricket lovers in the country.

Rejecting Prasar Bharati's plea that it should be heard before any order was passed, a Bench comprising Mr Justice Ashok Bhan and Mr Justice S.B. Sinha restrained the High Court from hearing the PIL seeking a direction to Ten Sports to provide signal of the cricket series to Doordarshan free of cost.

However, the court clarified that the stay of proceedings before the High Court would not come in the way of Ten Sports and Prasar Bharati entering into some arrangements for the telecast of the tri-series starting July 30.

Deal on Test matches: Meanwhile, Doordarshan has hammered out a possible deal with private sports broadcasters on revenue share.

According to a spokesperson, Doordarshan will get a one-hour highlights package daily of all the Test matches that India plays. This includes the matches played in India and outside.

Advertising revenues between Doordarshan and the private broadcaster will be shared in the ratio of 25:75 per cent, favouring the private broadcasters.

Tags: e4m

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