Top Story


Home >> Media - TV >> Article

No live FIFA World Cup on DD

Font Size   16
No live FIFA World Cup on DD

Ten Sports, which won the global telecast rights for FIFA World Cup, has asked DD Sports to provide only deferred transmission on its terrestrial network.

According to Doordarshan sources, Ten Sports has written to them asking not to air the Cup matches on the terrestrial network at the same time that Ten Sports airs the matches. They have also communicated that airing realtime is not possible as Ten Sports has the exclusive rights to air the matches.

This implies that Doordarshan will not be allowed to air the football matches real-time and instead viewers will be dished out recorded versions of the game. DD Sports has rights to air the World Cup matches on its terrestrial network.

The sources also pointed out that DD is at present examining the proposal from Ten Sports and a decision will be taken soon.

Source: Business Standard


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’