Top Story

e4m_logo.png

Home >> Media - TV >> Article

No exclusivity of channels on DTH platform: Govt

23-March-2005
Font Size   16
Share
No exclusivity of channels on DTH platform: Govt

In pursuance of the principle of non-discriminatory sharing of content, the government has asked the direct-to-home (DTH) players to give an undertaking of not entering into any exclusive contract for distribution of TV channels.

Even as the Rs 1,600 crore Star-Tata DTH joint venture proposal is awaiting clearance, the information and broadcasting ministry has asked the Subhash Chandra-promoted DTH venture Dish TV to give an undertaking by this month-end.

This implies the Rs 1,600 crore venture Space TV will have no exclusivity over content, including the Star bouquet, which Dish TV is seeking to get on its network.

When contacted, Essel Group Vice-President (corporate brand development) Ashish Kaul welcomed the move, saying, "We are always for carrying all the available channels. We have written several letters to Star for sharing their content on our DTH platform."

On the other hand, Space TV Chief Executive Officer Vikram Kaushik declined comment on the issue of undertaking.

The communication sent to Dish TV by the information and broadcasting ministry last week was based on the interconnect regulation of the Telecom Regulatory Authority of India, which orders a "must provide" clause among broadcasting and cable service providers.

In its communication, the government has further said the DTH players would have to commit they would not carry the signals of a broadcaster who has been found by a regulatory body or court of law to have refused access on non-discriminatory basis to any other DTH operator.

Also, it says the undertaking should include they would not carry the channels of those broadcasters "who have violated the provisions of any law relating to competition, including the Competition Act".

This means if any broadcaster refuses to share its channels with a DTH player, it will have no right to carry the channels on any other DTH platform as well, including its own.

Interestingly, Star India and Sony have refused to provide their channels to Dish TV, citing piracy and other commercial reasons.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve