Change is the only constant factor in the top echelons of television media companies today. The trend is perhaps reflective of the strong competition that has taken firm roots in the segment. True to the trend, NDTV Media will soon have on board Niraj Dutt, who quit STAR India Ltd sometime ago as Senior Vice President. Dutt has joined NDTV Media as Executive Vice President.
Confirming the information, Dutt told exchange4media.com that his association with NDTV dates back some 10-12 years when he marketed ‘The World This Week’.
Dutt had quit STAR TV to set up his own business. As per information, he had almost finalised a joint venture thereafter to be based in Dubai Media City but the Iraq War put paid to the plans.
Dutt quit STAR TV along with Raj Nayak who is now CEO, NDTV Media. Now he would be working with Nayak once again. “Raj and I have been colleagues and we complement each other very well. So my joining him is an obvious choice,” Dutt said when asked why he preferred to join NDTV Media.
Dutt added that NDTV is in an expansion mode “and I will look at new areas of business. Efforts are underway to launch new non-competing channels.”
Earlier, in a written statement, Raj Nayak said that various channels in India and overseas had been chasing Dutt but “he has finally decided to team up with his old colleagues”.
Nayak informed that Raj Kamath will continue in his role as Head of Sales at NDTV Media and Avinash Kaul will continue as Head of Research, Strategic planning & Marketing.
It is pertinent to note that Dutt had launched and marketed four brands and generated exponential revenue growth for STAR News and National Geographic channel during his stint with STAR India Ltd. Prior to that he was Director, Good Television Pvt. Ltd, an entrepreneurial venture for importing programmes and international events for Doordarshan and satellite channels across Asia.
Our typical marketing budget is usually 10 per cent of the topline spend